How would you describe an online quiz? (A) Addictive, (B) Hugely popular, (C) A great way to educate and inform, (D) A powerful addition to your interactive marketing, or (E) All of the above. If you selected E as your answer you probably won't be surprised to learn that Google returns 182 million hits on the word "quiz." And while online quizzes are relatively new, they are not just a passing fad. Quizzes are an enduring media format, dating back to the early days of radio.

Interactive Media that Makes the Grade

PollStream's QuizPoll module makes it easy to add extremely engaging quiz formats to your interactive media mix. Participants can test their knowledge in areas related to your company's products or services. With every right answer participants develop a sense of solidarity with your brand. Wrong answers give you an opportunity to educate and inform, leaving participants saying "wow, I never knew that!"

Along with their ability to educate and inform, QuizPolls are designed to provide high entertainment value-giving you exciting ways to engage people with your brand. In addition to objectively scored quizzes you can build subjective quizzes without right or wrong answers. For instance, a bank can quiz people on the amount of risk they are willing to assume in their investments. People who fit a cautious investor profile can get one offer; people who fit an aggressive investor profile can get a different offer.

Put Your Workforce to the Test

QuizPoll is a fun, effective way to communicate with employees across your corporate intranet. You can quickly set up a quiz to test and educate employees about corporate policies, or you can use fun trivia quizzes to raise awareness about upcoming events.

Not Just Addictive, They're Contagious

The quiz format offers a fun, low-risk challenge that is surprisingly addictive. People enjoy pitting their knowledge against a good quiz and they often want to share the experience with others. This "pass-along" quality of QuizPolls gives you a way to add a viral edge to your marketing campaigns.