The Perfect Conversation Starter

PollStream’s Poll-in-Email gets conversations rolling by giving you the ability to embed live, customized polls within the body of email messages. You get the immediacy and personal reach of email combined with the high appeal and interactivity of online polls.

We Put the “In” into Interactive

Dynamic two-way interactivity comes straight to the inbox thanks to PollStream’s Poll-in-Email. Up until now conventional broadcast emailings had to mimic interactivity through the use of static links to remote web pages. Attempts to send a reply to mass emailings are mostly futile. PollStream, on the other hand, gets participants engaged in dialogue right in the body of the email.

No More Dead Letters

Poll-in-Email gets your audience involved the moment they open their email. Provocative questions grab their curiosity and at the same time the answer options are immediately visible, right in the inbox. This immediacy yields dramatically better results, with up to 50% more click-through activity. Compare this to traditional broadcast email that requires participants to leave the inbox and move to a web browser before they get a payoff. This switch in modes is where most users lose interest—it’s also the point where they hit the DELETE key. By starting a simple conversation in the inbox PollStream keeps participants involved.

Messages that Hit Home...and the Office

PollStream’s Poll-in-Email allows you to deliver targeted communications to specific audience segments. For instance, if your business is mortgage lending you can send different messages to regions where housing starts are strong and regions where housing starts are weaker.

Poll-in-Email is also a great way to communicate internally. Instead of sending mass email announcements, you can ask for input, solicit opinions and get important insight. You can use PollStream’s powerful segmenting abilities to distribute targeted messages to regions, divisions, and departments or to employees in specific positions within the company.

PollStream Gets Personal

Whether you are running an opt-in permissions-based marketing campaign or are communicating with employees from different departments, you already know quite a bit about your audience. PollStream takes full advantage of this knowledge by letting your create highly personalized messages. This personalization contributes to the highly engaging experience that PollStream is known for, but it doesn't end there.

PollStream also uses "smart" filtering to make use of information that you already know about your audience. Using data stored in hidden fields you can tag responses with information that you already know. For example if you know where a participant lives from earlier opt-in conversations you don't need another poll question asking about place of residence. PollStream can automatically insert the information using a hidden field.

Hidden fields can be used to sort responses by region, market segment, purchasing habits—any information that you've already accumulated about the customer. Because any new answers also become part of your CRM database, PollStream helps you gain very detailed, personalized knowledge about all participants. This adds value to your existing data and lets you create smart, more highly personalized communications in the future.

Easy to Implement, Compatible with All Email Systems

Poll-in-Email is easy to implement with your existing email system. PollStream works with any email application and is compatible with text-based email as well as HTML formatted mail.

Learn More

If you want to know more about PollStream and how it can meet your unique communication needs, simply contact us for a personalized demonstration.