Capture location and demographic intelligence instantly

Most companies go to great lengths to build customer profiles. Data mining. Analytics. Hours and hours of research and number crunching. What if you could get the same data instantly–on a customer's first click?

PollAcuity introduces dynamic data tracking to PollStream's unique multi-branching poll system. Without invading user privacy we can capture highly accurate geographical data and map it against the latest census information. Within seconds you have a complete demographic profile for every PollStream visitor–whether they complete the poll or not.

When you combine PollAcuity with PollStream's demonstrated high completion rates, you get the additional benefit of specialized psychographic intelligence, creating a highly customized profile that is tailored to your product or services.

High Value. Low Overhead.

PollAcuity instantly brings location data into your segment analysis, generating reports that let you segment your market down to the city level. This happens automatically, without the high costs you would normally have to pay to collect this kind of information.

Just like PollStream, PollAcuity is easy to operate and maintain, requiring no assistance from IT personnel. All PollAcuity data is stored on a secure server that only you can access. PollAcuity data can be exported to your spreadsheet or modeling software for detailed analysis.

Partnering with Digital Envoy

Through our partnership with Digital Envoy we give you the very best IP intelligence available. Digital Envoy's patented IP solution is “the gold standard in IP address locating” according PC Magazine. Our geographic data is accurate to 99.999% at a country level—over 94% at the local region level.

Data you can use

PollAcuity delivers information-rich reporting that can be used to develop new product, to plan new communications strategies, and to serve highly relevant messages using follow-up email, print or telephone communications based on geography and census data.

PollAcuity integrates with PollStream's Poll-in-Email (PIE) module as well as deployment onto third-party sites via commercial ad serving networks.