Nothing matches the impact of the right message, delivered to the right person, at the right time. PollStream's Event Triggered Marketing (ETM) module makes it easy to deliver precisely targeted email messages immediately after your audience's first engagement with a PollStream poll-while the experience is still fresh in their minds. To keep the relationship strong, PollStream can even schedule a follow-up message using the postal system coupled with on-demand printing.

Micro-Content with Maximum Impact

PollStream's ETM module makes permissions marketing more personal and more relevant using precisely matched content. Poll participants are left with a strong, positive impression about your brand. This leads to higher levels of customer satisfaction and ultimately higher conversion rates.

The ETM engine uses a sophisticated rule set to match PollStream audience segments with a library of preformatted micro-content. A custom-tailored message is assembled and delivered through email based on the input and requests made by each participant. The result is a relevant offer or information that tightly matches each participant's interests

Take Your Online Campaign Offline

You can reinforce relationships by approaching your audience through multiple channels. PollStream ETM is integrated with state-of-the-art variable printing systems so that you can add the power of direct mail alongside a permissions based email campaign. Our print-on-demand capabilities give you an economical way to customize physical mail pieces on a person-by-person basis.

PollStream ETM gives you extended leverage to drive your value proposition home. For example, a bank client who has captured the attention of consumers using a PollStream lead generation poll can follow up instantly with an email full of rich content. This content could include articles about home improvement for prospects who are interested in home equity loans. To keep the customer's relationship with the bank vital, a custom-printed postcard or letter can be delivered to the customer's home a few days later.

Let's Get to Know Each Other

To learn more about how Event Triggered Marketing can help you build beautiful relationships, and leverage multiple channels in your permissions based campaigns, contact us to arrange a demonstration.