Solutions

People find PollStream to be a more satisfying experience than other forms of interactive advertising.

People are 3 times more likely to respond in a PollStream dialogue than other forms of interactive media.

By grouping customers according to your predefined market segments, PollStream enables you to present highly targeted offers at the end of each conversation, resulting in higher sales.

 

At the same time, you collect valuable insight for your future marketing plans.

Read the Scotiabank
Success Story

Deliver Instant Results

PollStream helps you build, manage and maintain relationships with your customers, giving you a solid return on your investment.

PollStream's self-segmenting features let you identify participants according to their position in the customer lifecycle. For instance you can identify upsell opportunities for those customers who are interested in renewing their service agreement and prevent churn for those customers who are near the end of their contract term and who may be thinking of switching to another service. PollStream gives you the opportunity to proactively address customers' concerns and extend their lifetime value.

PollStream Turns Interest into Action

As corporations discover the potential of Web technologies, many are exploring opportunities to move their online communications from 'monolog to dialog' in an effort to have a meaningful conversation with their customers. PollStream takes this type of engagement to the next level, building on audience interest to deliver a desired response.

PollStream leverages customer behavior, giving you the opportunity to respond immediately with the appropriate action. Is the customer looking for new ways to save time and money? PollStream directs the customer to low cost channels such as online quotes. Does your audience want to know more about your company's solutions? PollStream can schedule an agent follow-up or test drive. PollStream makes it possible to respond instantly with precisely focused messages which are triggered based on self-selected behavior.

The key to sales is getting customers to say "yes!" But PollStream is equally effective when customers say "no!" Too often, the sales process stops with a "no". But with PollStream, you can gather valuable information about why the customer said "no". Was it a product gap, a service issue or something else? PollStream helps you retain dissatisfied customers and win new ones by putting them in contact with someone who can address their needs. This type of event often generates further sales because customers know that you are equipped to listen and respond to their concerns.

PollStream Gives You Full Control of Your Data

PollStream puts marketing in complete control of message distribution, meaning that you don't have to wait for IT personal to edit or program your polls. Real-time poll results are just a mouse-click away, available through any secure web browser. This lets you make adjustments on the fly. If a particular message isn't performing well you can change it immediately.

The intelligence that you collect is transmitted securely and stored in a world-class data center. PollStream offers built-in reporting and analysis, making it easy to share poll results within your company.